GLOBAL ESPORTS SUMMIT®
THE ESPORTS EVANGELISTS
OCTOBER 27 – 28
KINEPOLIS MADRID CIUDAD DE LA IMAGEN
OCTOBER 27
PROVISIONAL PROGRAM
HALL 19
(SEATING LIMITED TO 400 SEATS)
OCTOBER 27 PROGRAM*
14:30
BUSINESS SESSION GES 21 OPENING AND ACREDITATIONS
15:00
BLUETEAMWIB PRESENTATION: THINGS DONE CHANGE
Presents:
- Herman Rojas, Founder & CEO BlueteamWIB
The experimentation work carried out by BlueteamWIB over the last few years has achieved results with real cases focused on various subjects such as AI, Machine Learning, Social Networks and Metaverse. This work today allows us to offer fully integrated structures to the ecosystem and is an inspiring call to explore and take risks.

15:30
PRESENTATION: ENTRESDOSUNO
Presents:
- Luis Lautenschlaeger, Digital Communication Manager ENTRESDOSUNO
The connection between esports and freestyle is a reality. Both share audience and renowned freestylers have been signed by esports clubs. All this points to a future of greater synergies creation.

16:00
WORKSHOP: ESPORTS AND STREAMING. KNOWLEDGE BASICS
Presents:
- Vlad Solovei, Sales & Partnership Manager – ESPORTS CHARTS
Workshop Content:
- What is esports and how it is different from just gaming.
- Where engagement happens (platforms popularity in different regions).
- Understanding metrics (AV = ACCV).
- Data inflation. What to rely on.

16:30
PRESENTATION: PLAY THE GAME: “Metaverse, blockchain, NFTs”
Presents:
- Óscar Soriano, CEO and CO-Founder PLAY THE GAME
Although at Play the Game we do not develop blockchain technology or hack code, we do understand the first communicative derivatives of this technology. As a result, we are immersed in 5 projects with partners that allow us to glimpse the power of this new wave.
17:00
ANDORRA BUSINESS PRESENTATION: “Why is Andorra’s country model a success?”
Presents:
- Marc Galabert, Secretary of State for Economic Diversification and Innovation of ANDORRA
17:30
PRESENTATION: AUREN SPAIN
Presents:
- Emilio Hurtado, Gaming & Esports Director AUREN SPAIN
1- Who is AUREN?
2- Who is the “ESPORTS TEAM” and where are we in the value chain?
3- What do we bring to the industry? Our services
4- Why work with us?
5- Our value proposition – Services
6- The game starts here: Insert coin

18:00
PRESENTATION: INNOVATION LAB
Presents:
- Ivan Burgos, Connected Car Manager PORSCHE IBERICA

18:30
PRESENTATION: TDG RACING TEAM
Presents:
- Jaume Lahoz Bonaventura

19:00
X-SERIES AT KINEPOLIS
Presents:
- Marco Antonio Ramos, Co-Founder ENSO Event Makers
- Alberto García, BtoB Account Manager KINÉPOLIS
19:30
WELCOME TO OUTER RING – THE FIRST MMO RPG
Presents:
- Daniel Valdes, CEO at Outer Ring

20:00
BUSINESS SESSION GES21 CLOSING
* Global Esports Summit reserves the right to change the order, speakers or contents of the program due to organizational or production needs, impossibility of attending speakers and / or force majeure reasons. These changes will not give the right to return the tickets or passes or to any kind of claim.
LUMIERE SPACE
OCTOBER 27 PROGRAM*
14:30
BUSINESS SESSION GES 21 OPENING AND ACREDITATIONS
15:00
ACTIVITIES IN PREMIUM NETWORKING AREA
20:00
BUSINESS SESSION GES21 CLOSING
* Global Esports Summit reserves the right to change the order, speakers or contents of the program due to organizational or production needs, impossibility of attending speakers and / or force majeure reasons. These changes will not give the right to return the tickets or passes or to any kind of claim.
OCTOBER 28
PROVISIONAL PROGRAM
HALL 25
OCTOBER 28 PROGRAM*
8:30
GES 21 OPENING AND ACREDITATIONS + MORNING WARM-UP NETWORKING
9:30
WELCOME AND OPENING GES 21
Antonio Lacasa, Director GLOBAL ESPORTS SUMMIT
Marco “Isengard” Montouto, Caster – Project Manager S2V y Host GES21
9:50
SESSION ZERO PANEL: ESPORTS, CRYPTO, BLOCKCHAIN & TOKENS
Moderates:
- Estela Santos, Economy Chief Editor EXPANSIÓN
Participates:
- Daniel Valdes, CEO at Outer Ring
- Alfredo Bárcena, CMO SATOSHI´S GAMES
- Guillermo Marín, Digital Transformation Consultancy Services Director GSIC By MICROSOFT
- Pablo Canosa, Former Head of Sponsorship at ATLÉTICO DE MADRID
The adoption of blockchain technology, agreements between esports entities and exchanges, and the use of tokens in business diversification and fan base activation is a growing reality. This panel will offer us a 360º vision of its use, potential and experience.
10:30
SESSION 1 – PRESENTATION: ESPORTS AND GAMING WITHIN THE STRATEGY OF TRADITIONAL SPORTS INSTITUTIONS
Speaker:
- Ignacio Menaya, Project Manager REAL MADRID C.F.
Esports and gaming are already a very relevant component in the entertainment industry. Soccer clubs have in front of them the opportunity to participate in this industry to successfully face the change in consumption habits of their fans.
OFFERED BY:
11:00
SESSION 2 PANEL: FUTURE AND INNOVATION IN ESPORTS
Presents:
- Ivan Burgos, Connected Car Manager PORSCHE IBERICA
OFFERED BY:

11:40
SESSION 3 CASE: Andorra, first country in the world to approve an eSports strategic plan
Presents:
- Jordi Gallardo, Minister of the Presidency, Economy and Enterprise of ANDORRA
Round Table
Moderates:
- Judit Hidalgo, Director ANDORRA BUSINESS
Partcipa:
- Laura Nieto, Representative ASOCIACIÓN E-SPORTS ANDORRA & Partner CASES & LACAMBRA
- Manel Guerrero, Representative ASOCIACIÓN E-SPORTS ANDORRA & CEO WHAT YOU PLAY
- Diego Soro, CEO CREAM REAL BETIS
- Álvaro González de Buitrago, CEO TEAM QUESO
OFFERED BY:
12:10
NETWORKING BREAK
- Networking area
- Expo
- Exhibitions & demos
- VIP area
12:30
SESSION 4 FNATIC, HOW TO BUILD AN ESPORTS CHAMPION
Presents:
- Javier Zafra, League of Legends Director FNATIC
13:00
SESSION 5 PANEL: ESPORTS & SPORTS, Towards a hybridisation?
Moderates:
- Marc Menchén, Director 2PLAYBOOK
Participate:
- Diego Soro, CEO CREAM Real Betis
- Alberto Fernández, Head of Esports WEBEDIA
- Carlos Cantó, Responsible at ASOCIACIÓN DE MARKETING DE ESPAÑA
- Álvaro Mena, Sales & Activation Manager eLALIGA
- José Hidalgo, President ADESP
The increase in the consumption of entertainment in a pandemic and the absence of face-to-face sports have shown a new hybridization scenario that has anticipated a longer-term trend. Two seemingly irreconcilable environments that have a lot in common and that allow a new diversification.
13:40
SESSION 6 – CASE: OVERACTIVE MEDIA, FROM ZERO TO IPO IN 3 YEARS
Presents:
- Jorge Schnura, Vice President, Strategy OVERACTIVE MEDIA CORPORATION
Participates:
- Chris Overholt, President & CEO OVERACTIVE MEDIA CORPORATION
14:10
NETWORKING LUNCH
15:30
SESSION 7 PANEL: LEGAL CHALLENGES AND STRATEGY IN ESPORTS
Moderates:
- Pilar Sánchez-Bleda, Partner of Media & Technology AUREN SPAIN
Prticipate:
- Emilio Hurtado, Gaming & Esports Director at AUREN SPAIN
- Jesús Canet, Strategic Consulting Manager AUREN SPAIN
- Esther Ruiz, Former Member of the Assembly of the COMMUNITY OF MADRID and Spokesperson for Culture
- Miguel Ángel Vargas, CEO KPI GAMING
The panel will address the context and situation of the esports industry at both the legal and business level, as well as public and private strategies for the development of the ecosystem. Disruptive business models and new legal frontiers will be discussed, with interesting conclusions at the end.
OFFERED BY:

16:10
SESSION 8 – PRESENTATION: GAMING AND ESPORTS: ORIGIN AND DESTINATION OF THE METAVERSE
Speaker:
- Francisco Asensi, Business development and digital strategy specialist
The metaverse opens as a new virtual immersion platform and offers a great development environment for gaming and esports. A scene for connection, experience and business with fans and brands.
16:40
SESSION 9 PANEL: TODAY AND TOMORROW OF TOURNAMENTS AND COMPETITIONS
Moderates:
- Miguel Ángel Moreno, journalist AGENCIA EFE
Participate:
- Laura Llames, Commercial Director LVP
- Javier Carrión, COO ENCOM
- Alberto Martín, Chief Revenue Officer GGTECH Entertainment
- Guillem Aragones, Chief Marketing Office NGL
- Jon Llaguno, Managing Director WEEN GAMES
Esports is synonymous of competition and its evolution in recent years has been an engine for the ecosystem that affects all agents. The diversity in its staging, in its professional and amateur platforms and formats and everything that is presented to us for the future is the basis of the content of this panel under the prism of its protagonists.
17:20
SESSION 10: THE CHUPA CHUPS CASE: FOREVER GAMING
Presents:
- Óscar Soriano, CEO and CO-Founder PLAY THE GAME
The iconic brand Chupa Chups started sponsoring Vodafone Giants in 2019 in the middle of the pandemic, and since then many actions have been carried out. In this session, Play the Game analyses each activation and its results.
OFFERED BY:
17:50
SESSION 11 PANEL: CHAOS IN THE DATA: THE ESPORTS METRICS
Moderates:
- Rafael Espinosa de los Monteros, Director ESPORTS BUREAU
Participate:
- Sergii Rudenko, Head of Sales & Partnership ESPORTS CHARTS
- Alejandro Sanchís, Esports Consultor MAHOU – SANMIGUEL
- Alex Porcel, Senior Data Analyst STREAM HATCHET
- Johnny Kutnowsky, Head of Esports BLINKFIRE ANALYTICS
The credibility of return in an entertainment sector goes through a correct measurement with defined parameters. Stability, transparency and evolution depend on it, seeking a standard that allows agents and brands to have analysis and comparison references. This panel will present the reality of metrics, their needs and challenges.
18:30
CLOSING SESSION
Moderates:
- José Ángel Mateo, Director MGG España
Participate:
- Alberto Fernández, Head of Esports WEBEDIA
- Josep María Monti, BCN Sportstech HUB23 President
- Nacho Chamorro, Director FEJUVES
- Virgina Calvo, Co-Ceo and Co- Owner de GOOD GAME GROUP
After all the intensity of the contents of this GES21, it remains to talk about the challenges, opportunities and trends that are going to be presented to us in esports. An analysis and diagnosis for the immediate future.
19:10
CONCLUSIONS & CLOSURE
19:20
FREESTYLE GES21 SHOW
19:40
SEE YOU IN GES22
* Global Esports Summit reserves the right to change the order, speakers or contents of the program due to organizational or production needs, impossibility of attending speakers and / or force majeure reasons. These changes will not give the right to return the tickets or passes or to any kind of claim.
LUMIERE SPACE
OCTOBER 28 PROGRAM*
8:30
GES 21 OPENING AND ACREDITATIONS
8:45
ACTIVITIES IN PREMIUM NETWORKING AREA
20:00
BUSINESS SESSION GES21 CLOSING
* Global Esports Summit reserves the right to change the order, speakers or contents of the program due to organizational or production needs, impossibility of attending speakers and / or force majeure reasons. These changes will not give the right to return the tickets or passes or to any kind of claim.
VIP AREA
OCTOBER 28 PROGRAM*
8:30
GES 21 OPENING AND ACREDITATIONS
10:30
VIP AREA OPENING (EXCLUSIVE ACCESS WITH VIP ACREDITATION)
11:00
VIP AREA ACTIVITIES
14:10
VIP LUNCH
15:30
VIP AREA ACTIVITIES
18:30
VIP AREA CLOSING
* Global Esports Summit reserves the right to change the order, speakers or contents of the program due to organizational or production needs, impossibility of attending speakers and / or force majeure reasons. These changes will not give the right to return the tickets or passes or to any kind of claim.