14:30

BUSINESS SESSION GES 21 OPENING AND ACREDITATIONS

15:00

BLUETEAMWIB PRESENTATION: THINGS DONE CHANGE

Presents:

• Herman Rojas, Founder & CEO BlueteamWIB

The experimentation work carried out by BlueteamWIB over the last few years has achieved results with real cases focused on various subjects such as AI, Machine Learning, Social Networks and Metaverse. This work today allows us to offer fully integrated structures to the ecosystem and is an inspiring call to explore and take risks.

15:30

PRESENTATION: ENTRESDOSUNO

Presents:

• Luis Lautenschlaeger, Digital Communication Manager ENTRESDOSUNO

The connection between esports and freestyle is a reality. Both share audience and renowned freestylers have been signed by esports clubs. All this points to a future of greater synergies creation.

16:00

WORKSHOP: ESPORTS AND STREAMING. KNOWLEDGE BASICS

Presents:

• Vlad Solovei, Sales & Partnership Manager – ESPORTS CHARTS

Workshop Content:

• What is esports and how it is different from just gaming.
• Where engagement happens (platforms popularity in different regions).
• Understanding metrics (AV = ACCV).
• Data inflation. What to rely on.

16:30

PRESENTATION: PLAY THE GAME: “Metaverse, blockchain, NFTs”

Presents:

• Óscar Soriano, CEO and CO-Founder PLAY THE GAME

Although at Play the Game we do not develop blockchain technology or hack code, we do understand the first communicative derivatives of this technology. As a result, we are immersed in 5 projects with partners that allow us to glimpse the power of this new wave.

17:00

ANDORRA BUSINESS PRESENTATION: “Why is Andorra’s country model a success?”

Presents:

• Marc Galabert, Secretary of State for Economic Diversification and Innovation of ANDORRA

17:30

PRESENTATION: AUREN SPAIN

Presents:

• Emilio Hurtado, Gaming & Esports Director AUREN SPAIN

1- Who is AUREN?
2- Who is the “ESPORTS TEAM” and where are we in the value chain?
3- What do we bring to the industry? Our services
4- Why work with us?
5- Our value proposition – Services
6- The game starts here: Insert coin

18:00

PRESENTATION: INNOVATION LAB

Presents:

• Ivan Burgos, Connected Car Manager PORSCHE IBERICA

18:30

PRESENTATION: TDG RACING TEAM

Presents:

• Jaume Lahoz Bonaventura

19:00

X-SERIES AT KINEPOLIS

Presents:

• Marco Antonio Ramos, Co-Founder ENSO Event Makers
• Alberto García, BtoB Account Manager KINÉPOLIS

19:30

WELCOME TO OUTER RING – THE FIRST MMO RPG

Presents:

• Daniel Valdes, CEO at Outer Ring

20:00

BUSINESS SESSION GES21 CLOSING

8:30

GES 21 OPENING AND ACREDITATIONS + MORNING WARM-UP NETWORKING

9:30

WELCOME AND OPENING GES 21

Antonio Lacasa, Director GLOBAL ESPORTS SUMMIT

Marco “Isengard” Montouto, Caster – Project Manager S2V y Host GES21

9:50

SESSION ZERO PANEL: ESPORTS, CRYPTO, BLOCKCHAIN & TOKENS

Moderates:

• Estela Santos, Economy Chief Editor EXPANSIÓN

Participates:

• Daniel Valdes, CEO at Outer Ring
• Alfredo Bárcena, CMO SATOSHI´S GAMES
• Guillermo Marín, Digital Transformation Consultancy Services Director GSIC By MICROSOFT
• Pablo Canosa, Former Head of Sponsorship at ATLÉTICO DE MADRID

The adoption of blockchain technology, agreements between esports entities and exchanges, and the use of tokens in business diversification and fan base activation is a growing reality. This panel will offer us a 360º vision of its use, potential and experience.

10:30

SESSION 1 – PRESENTATION: ESPORTS AND GAMING WITHIN THE STRATEGY OF TRADITIONAL SPORTS INSTITUTIONS

Speaker:

• Ignacio Menaya, Project Manager REAL MADRID C.F.

Esports and gaming are already a very relevant component in the entertainment industry. Soccer clubs have in front of them the opportunity to participate in this industry to successfully face the change in consumption habits of their fans.

11:00

SESSION 2 PANEL: FUTURE AND INNOVATION IN ESPORTS

Presents:

• Ivan Burgos, Connected Car Manager PORSCHE IBERICA

11:40

SESSION 3 CASE: Andorra, first country in the world to approve an eSports strategic plan

Presents:

• Jordi Gallardo, Minister of the Presidency, Economy and Enterprise of ANDORRA

Round Table

Moderates:

• Judit Hidalgo, Director ANDORRA BUSINESS

Partcipa:

• Laura Nieto, Representative ASOCIACIÓN E-SPORTS ANDORRA & Partner CASES & LACAMBRA
• Manel Guerrero, Representative ASOCIACIÓN E-SPORTS ANDORRA & CEO WHAT YOU PLAY
• Diego Soro, CEO CREAM REAL BETIS
• Álvaro González de Buitrago, CEO TEAM QUESO

12:10

NETWORKING BREAK

• Networking area
• Expo
• Exhibitions & demos
• VIP area

12:30

SESSION 4 FNATIC, HOW TO BUILD AN ESPORTS CHAMPION

Presents:

• Javier Zafra, League of Legends Director FNATIC

13:00

SESSION 5 PANEL: ESPORTS & SPORTS, Towards a hybridisation?

Moderates:

• Marc Menchén, Director 2PLAYBOOK

Participate:

• Diego Soro, CEO CREAM Real Betis
• Alberto Fernández, Head of Esports WEBEDIA
• Carlos Cantó, Responsible at ASOCIACIÓN DE MARKETING DE ESPAÑA
• Álvaro Mena, Sales & Activation Manager eLALIGA
• José Hidalgo, President ADESP

The increase in the consumption of entertainment in a pandemic and the absence of face-to-face sports have shown a new hybridization scenario that has anticipated a longer-term trend. Two seemingly irreconcilable environments that have a lot in common and that allow a new diversification.

13:40

SESSION 6 – CASE: OVERACTIVE MEDIA, FROM ZERO TO IPO IN 3 YEARS

Presents:

• Jorge Schnura, Vice President, Strategy OVERACTIVE MEDIA CORPORATION

Participates:

• Chris Overholt, President & CEO OVERACTIVE MEDIA CORPORATION

14:10

NETWORKING LUNCH

15:30

SESSION 7 PANEL: LEGAL CHALLENGES AND STRATEGY IN ESPORTS

Moderates:

• Pilar Sánchez-Bleda, Partner of Media & Technology AUREN SPAIN

Prticipate:

• Emilio Hurtado, Gaming & Esports Director at AUREN SPAIN
• Jesús Canet, Strategic Consulting Manager AUREN SPAIN
• Esther Ruiz, Former Member of the Assembly of the COMMUNITY OF MADRID and Spokesperson for Culture
• Miguel Ángel Vargas, CEO KPI GAMING

The panel will address the context and situation of the esports industry at both the legal and business level, as well as public and private strategies for the development of the ecosystem. Disruptive business models and new legal frontiers will be discussed, with interesting conclusions at the end.

16:10

SESSION 8 – PRESENTATION: GAMING AND ESPORTS: ORIGIN AND DESTINATION OF THE METAVERSE

Speaker:

• Francisco Asensi, Business development and digital strategy specialist

The metaverse opens as a new virtual immersion platform and offers a great development environment for gaming and esports. A scene for connection, experience and business with fans and brands.

16:40

SESSION 9 PANEL: TODAY AND TOMORROW OF TOURNAMENTS AND COMPETITIONS

Moderates:

• Miguel Ángel Moreno, journalist AGENCIA EFE

Participate:

• Laura Llames, Commercial Director LVP
• Javier Carrión, COO ENCOM
• Alberto Martín, Chief Revenue Officer GGTECH Entertainment
• Guillem Aragones, Chief Marketing Office NGL
• Jon Llaguno, Managing Director WEEN GAMES

Esports is synonymous of competition and its evolution in recent years has been an engine for the ecosystem that affects all agents. The diversity in its staging, in its professional and amateur platforms and formats and everything that is presented to us for the future is the basis of the content of this panel under the prism of its protagonists.

17:20

SESSION 10: THE CHUPA CHUPS CASE: FOREVER GAMING

Presents:

• Óscar Soriano, CEO and CO-Founder PLAY THE GAME

The iconic brand Chupa Chups started sponsoring Vodafone Giants in 2019 in the middle of the pandemic, and since then many actions have been carried out. In this session, Play the Game analyses each activation and its results.

17:50

SESSION 11 PANEL: CHAOS IN THE DATA: THE ESPORTS METRICS

Moderates:

• Rafael Espinosa de los Monteros, Director ESPORTS BUREAU

Participate:

• Sergii Rudenko, Head of Sales & Partnership ESPORTS CHARTS
• Alejandro Sanchís, Esports Consultor MAHOU – SANMIGUEL
• Alex Porcel, Senior Data Analyst STREAM HATCHET
• Johnny Kutnowsky, Head of Esports BLINKFIRE ANALYTICS

The credibility of return in an entertainment sector goes through a correct measurement with defined parameters. Stability, transparency and evolution depend on it, seeking a standard that allows agents and brands to have analysis and comparison references. This panel will present the reality of metrics, their needs and challenges.

18:30

CLOSING SESSION

Moderates:

• José Ángel Mateo, Director MGG España

Participate:

• Alberto Fernández, Head of Esports WEBEDIA
• Josep María Monti, BCN Sportstech HUB23 President
• Nacho Chamorro, Director FEJUVES
• Virgina Calvo, Co-Ceo and Co- Owner de GOOD GAME GROUP

After all the intensity of the contents of this GES21, it remains to talk about the challenges, opportunities and trends that are going to be presented to us in esports. An analysis and diagnosis for the immediate future.

19:10

CONCLUSIONS & CLOSURE

19:20

FREESTYLE GES21 SHOW

19:40

SEE YOU IN GES22