GLOBAL ESPORTS SUMMIT

MARKETING & DATA

Esports produce a lot of data that marketing can use for reaching strategic goals. How to use them as a management tool, as a gateway for fan engagement and for commercial activities.

OTHER CONTENTS

CLUBS

The teams, their organizational structure, their funding, the marketing and the competition environments, which represent a challenge for the...

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COMPETITION

Competition is a complex environment where the big leagues and tournaments have a lot of weight and where the need of a better structure is a...

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SPONSORSHIP

Brands are not afraid anymore of using esports as a window for their visibility and fan/consumer engagement. Brands have found the key activation...

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ESPORTS AND SOCIETY

Social responsibility environments find on esports unique access ways for brands, offering great quality content. Social, integration, and...

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ECONOMIC ENVIROMENT

Knowing first-hand all the income sources of the esports industry. The monetization keys of the different assets from the esports industry...

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ESPORTS FAN EXPERIENCE

The staging of esports is not only digital, events and macro events become more and more important for the true fan experience, which is part of...

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INFLUENCERS

Fan tracking focuses on influencers over property owners, tournament and leagues. Their ability of generating content attracts thousands of young...

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MARKETING & DATA

Esports produce a lot of data that marketing can use for reaching strategic goals. How to use them as a management tool, as a gateway for fan...

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CONTENTS AND DISTRIBUTION

The esports consumption means offering content that goes beyond competition. The tracking channels and platforms must be compatible and...

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ESPORTS / SPORTS

Traditional sports and esports have both great analogies and great differences between them. There is a lot to share and they are managed in...

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